“AC3TV offered us an exciting opportunity to convey some of our thinking to a large audience in an innovative way. We thought it represented an essential new addition to our marketing mix and compared favourably with other marketing investments. We know that it impacted our web site traffic and we obtained useful data that allowed us to measure how many people we were reaching. AC3TV has contributed to the growth of our business in recent months. Justin and his team are also responsive and easy to work with.”
David Jaffe
Consulting Director – Limebridge Australia
“One of the strengths of the Australian Contact Centre industry is in how people are willing to network, sharing their thoughts and ideas with each other. When the ATA was approached to become a supporter of AC3TV, we saw immediately that this was a program that was going to be able to utilise new technologies to not only reach a greater audience but to also assist in the future development of the industry.
Our experience with AC3TV since that time has been excellent with the team at AC3TV continually reinforcing to us their drive and passion for the Australian Contact Centre industry. The high quality productions that we have seen since AC3TV started has not only allowed the ATA to communicate to the industry as a whole but has also reinforced to the ATA the value we see in supporting this program.”
Michael Meredith
CEO – ATA
“CallActive see the strategic and commercial value of the AC3TV sponsorship in three key areas; the first being the ability to effectively promote our organisation across a variety of channels directly to key stakeholders in
the contact centre industry.
The second is for CallActive to proactively support our industry and assist Justin and the ac3tv team to demonstrate the benefits the contact centre industry brings to the broader Australian community. I believe that we need to support our industry and keep lobbying to the government to have us regulated and protected from offshoring.
Thirdly we saw Ac3TV as a great vehicle to involve our staff in promoting the industry. To date the staff engagement has been fantastic and we have uncovered plenty of stars!
These are the values CallActive has seen through our sponsorship and one that we are keen to build on.”
Rick Allan
CEO – CallActive
“The AC3TV program has been one of the more important initiatives in recent years for the development of the Australian Contact Centre Industry. CSBA has been supporting this initiative to help build a profile of the importance of Customer Service. There is no doubt that as we move into a more service based environment these initiatives will form the backbone of setting improved international benchmarks.”
Paul van Veenendaal
Managing Director – Customer Service Benchmarking Australia
“Tanna Partners is a strong supporter of Ac3TV. When Justin first outlined to me the Ac3TV concept, it was a relatively easy decision to become involved as it allows free-flowing communication with a highly targeted audience, delivered in a true social media format. I have also been impressed with the professionalism, energy and passion displayed by Justin and his entire support crew (who work late into the evening as a rule it seems) in helping to make Ac3TV a success. I encourage other customer-contact-centric companies to invest in this unique and timely initiative, providing stronger voice to this sector in the process.”
Greg Tanna
Managing Director – Tanna Partners
“AC3TV is a fantastic initiative which showcases our growing industry. The interviews capture the essence of working in, on or with call centres highlighting the variety, depth and fun of the entire spectrum of work. It is an education service, recruitment showcase and a networking tool in one. Keep up the great work!”
Derek Finch
National Chair, ATA
“Since the release of my United Breaks Guitars video I have done hundreds of interviews and I was pleasantly surprised by the ability of Justin and the Ac3TV group to create an engaging interview in a casual and social setting. The questions were well thought out and the format allows for a more thoughtful answer. Because they capture and generate meaningful content from specific events, Ac3TV offers real value for anyone planning anything worth remembering.”
Dave Carroll
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